Thursday, December 04, 2014
For the franchisor, the franchise is an alternative to building 'chain
stores' to distribute goods that avoids the investments and liability of a
chain. The franchisor's success depends on the success of the franchisees. The
franchisee is said to have a greater incentive than a direct employee because
he or she has a direct stake in the business.
Essentially, and in terms of distribution, the franchisor
is a supplier who allows an operator, or a franchisee, to use the supplier's
trademark and distribute the supplier's goods. In return, the operator pays the
supplier a fee.
Tags: franchise, french, english, word, hungarian